Sixteen years ago a chance meeting in a grocery store with the owner of a local real estate brokerage changed Lori Gallagher’s life forever. The owner suggested to Lori that she would do well in the real estate industry. It seemed like a perfect fit with her background in sales, customer service, and neighborhood activism. Lori was heavily involved the application for a Model Block grant for the Historic Fairmount Southside neighborhood. With her love of historic homes, it made sense to specialize in listing and selling homes built prior to 1940 in Fairmount, Ryan Place, TCU, Mistletoe Heights and Berkeley. Through the years Lori has expanded her business to include new construction, working closely with developers and listing an entire new development of townhomes for sale. Lori thrives on the changing needs of her clients in real estate. The dynamic nature of the industry perfectly suits Lori’s upbeat and driven personality.
Complete Listing Exposure
Impactful, consistent services and marketing set us apart from other companies.
The following services are available when you partner with a Burt • Ladner agent:
Extensive Online Exposure
of your property through BurtLadner.com and other partner affiliates such as Trulia, Zillow and Realtor.com.
Social Media Channels are used extensively by our office and agents to promote your property including Twitter, Instagram, Facebook, Pinterest and YouTube.
Ongoing weekly and monthly full-page, local print advertising until the property has sold. Beautiful, printed brochures are produced and distributed to potential buyers and their agents.
Fort Worth Star-Telegram
The Fort Worth Star-Telegram is the city’s premier news provider. Keeping your property in front of an audience of buyers is crucial in this ever-changing market.
Burt • Ladner advertises weekly in the Fort Worth Star-Telegram in both the traditional paper and the on-line editions. Weekly, the Star-Telegram provides not only a feature story on one of our listings, but also current listings from our agents.
The Fort Worth Star-Telegram also uses their website to reach even more readership on a weekly basis. We believe in our city and we are proud to be a large part of this local publication.
Pricing Your Home
Your Burt • Ladner agent will carefully analyze your property and recommend a price and position in the marketplace. This includes reviewing neighborhood properties sold recently to determine competitive pricing. Our goal is to maximize your proceeds while minimizing the time it takes to sell your property. Statistics clearly indicate that the longer a property is on the market, the lower the final sale price will be.
Pricing your home correctly from the very start is the single most important thing you can do to ensure a successful sale - one that is quick and puts the most money in your pocket.
Homeowners are often tempted to set the initial list price higher than fair market value because they think they can simply lower the price later if the property doesn’t sell.
Setting the price too high in the beginning can drastically increase the time it takes to sell and typically achieves a final sale price that is well below market value.
Properties that sell in the
first four weeks
typically achieve a sale price within 1.9% of their fair market value.
A listing generates intense interest during its first two weeks on the market, but activity drops off by more than 80% in the third week and beyond - subsequent price reductions notwithstanding.