Melissa Huffman, vice president and development coordinator at Omni Group, has worked in the Fort Worth and Texas real estate market for over a decade, beginning her career in 2001 while still a student at TCU. Collaborating with architects, engineers, attorneys, city officials and residents, she has directed the expansion of several retail developments across the country. Melissa now brings her expertise to the residential market by teaming with Burt Ladner Real Estate as their broker. In addition to her many professional achievements, she contributes vitally to civic causes in Fort Worth. Melissa has been a board member of the Westworth Redevelopment Authority since 2005, Westworth Village City Councilmember and Mayor Pro Tem from 2005 to 2009. She serves on the Advisory Board of the Gary Patterson Foundation and is the Recruitment advisor to Kappa Kappa Gamma. Melissa and her husband Scott have two young sons, Scotty and Alec.
Complete Listing Exposure
Impactful, consistent services and marketing set us apart from other companies.
The following services are available when you partner with a Burt • Ladner agent:
Extensive Online Exposure
of your property through BurtLadner.com and other partner affiliates such as Trulia, Zillow and Realtor.com.
Social Media Channels are used extensively by our office and agents to promote your property including Twitter, Instagram, Facebook, Pinterest and YouTube.
Ongoing weekly and monthly full-page, local print advertising until the property has sold. Beautiful, printed brochures are produced and distributed to potential buyers and their agents.
Fort Worth Star-Telegram
The Fort Worth Star-Telegram is the city’s premier news provider. Keeping your property in front of an audience of buyers is crucial in this ever-changing market.
Burt • Ladner advertises weekly in the Fort Worth Star-Telegram in both the traditional paper and the on-line editions. Weekly, the Star-Telegram provides not only a feature story on one of our listings, but also current listings from our agents.
The Fort Worth Star-Telegram also uses their website to reach even more readership on a weekly basis. We believe in our city and we are proud to be a large part of this local publication.
Pricing Your Home
Your Burt • Ladner agent will carefully analyze your property and recommend a price and position in the marketplace. This includes reviewing neighborhood properties sold recently to determine competitive pricing. Our goal is to maximize your proceeds while minimizing the time it takes to sell your property. Statistics clearly indicate that the longer a property is on the market, the lower the final sale price will be.
Pricing your home correctly from the very start is the single most important thing you can do to ensure a successful sale - one that is quick and puts the most money in your pocket.
Homeowners are often tempted to set the initial list price higher than fair market value because they think they can simply lower the price later if the property doesn’t sell.
Setting the price too high in the beginning can drastically increase the time it takes to sell and typically achieves a final sale price that is well below market value.
Properties that sell in the
first four weeks
typically achieve a sale price within 1.9% of their fair market value.
A listing generates intense interest during its first two weeks on the market, but activity drops off by more than 80% in the third week and beyond - subsequent price reductions notwithstanding.