Rachel Stepp Pinckard spent her first years in real estate managing properties at the Ballpark in Arlington and selling houses to professional athletes. It was a great learning experience but she is glad to be working in Fort Worth, her hometown. Rachel was born and raised in Fort Worth and except for her four years of college has lived here her entire life. She loves everything about this city, loves working with people, and loves selling houses. She looks forward to the opportunity to show families or individuals all Fort Worth has to offer and assist them in finding the home that will give them great memories for years to come.

Rachel Pinckard

realtor

 

   817.882.6688

 

     817.846.4989

Why Work With a Burt • Ladner Agent?

Your Burt • Ladner agent will...

Suggest and advise any changes that could be made to your property to make it more marketable.

 

Oversee the marketing and negotiations process from listing to closing.

 

Follow up with showing agents for feedback.

 

Pre-qualify prospective buyers.

 

Present and explain offers as they are received.

 

Suggest pricing, negotiating strategies to maximize sale price and most favorable terms.

 

Assist with closing coordination and attend closing.

 

Complete Listing Exposure

Impactful, consistent services and marketing set us apart from other companies.

The following services are available when you partner with a Burt • Ladner agent:

 

  • Property Photography & Graphics
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  • Property Video Production & Posting
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  • Aerial Video Production & Posting for large properties
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  • Online Advertising
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  • Social Media Marketing
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  • Print Advertising
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  • Commercial Property Services
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  • MLS and Exclusive Listings
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  • Contract & Inspection Coordination
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  • One-on-One commitment all the way to closing

 

 

 

Extensive Online Exposure

of your property through BurtLadner.com and other partner affiliates such as Trulia, Zillow and Realtor.com.

 

 

Social Media Channels are used extensively by our office and agents to promote your property including Twitter, Instagram, Facebook, Pinterest and YouTube.

 

Print Advertising

Ongoing weekly and monthly full-page, local print advertising until the property has sold. Beautiful, printed brochures are produced and distributed to potential buyers and their agents.

 

Fort Worth Star-Telegram

The Fort Worth Star-Telegram is the city’s premier news provider. Keeping your property in front of an audience of buyers is crucial in this ever-changing market.

 

Burt • Ladner advertises weekly in the Fort Worth Star-Telegram in both the traditional paper and the on-line editions. Weekly, the Star-Telegram provides not only a feature story on one of our listings, but also current listings from our agents.

 

The Fort Worth Star-Telegram also uses their website to reach even more readership on a weekly basis. We believe in our city and we are proud to be a large part of this local publication.

 

Pricing Your Home

Your Burt • Ladner agent will carefully analyze your property and recommend a price and position in the marketplace. This includes reviewing neighborhood properties sold recently to determine competitive pricing. Our goal is to maximize your proceeds while minimizing the time it takes to sell your property. Statistics clearly indicate that the longer a property is on the market, the lower the final sale price will be.

 

Pricing your home correctly from the very start is the single most important thing you can do to ensure a successful sale - one that is quick and puts the most money in your pocket.

 

Homeowners are often tempted to set the initial list price higher than fair market value because they think they can simply lower the price later if the property doesn’t sell.

 

Setting the price too high in the beginning can drastically increase the time it takes to sell and typically achieves a final sale price that is well below market value.

 

Properties that sell in the

first four weeks

typically achieve a sale price within 1.9% of their fair market value.

A listing generates intense interest during its first two weeks on the market, but activity drops off by more than 80% in the third week and beyond - subsequent price reductions notwithstanding.